April 28, 2007
Ferruccio Lamborghini
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Lamborghini was a wealthy manufacturer of tractors and an enthusiastic owner of sports cars. Noticing a problem with the clutch systems of the Ferraris he owned, he approached Enzo Ferrari to complain about the issue. Ferrari insulted Lamborghini, stating that a tractor manufacturer was not qualified to criticize Ferraris. A furious Lamborghini then decided to "build better Ferraris than Ferrari." Why did Lamborghini choose the image of a bull for his company's logo?
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