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May 1, 2007

General Mills Introduces Cheerios as CheeriOats

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The introduction of Cheerios on May 1, 1941, under the name of "CheeriOats," was marked by an aggressive marketing campaign. The cereal's original mascot, "Cheeri O'Leary," was short-lived, but successful advertising and an association with The Lone Ranger led to sales of approximately 1.8 million cases of the cereal in the first year alone. In 1945, the name of the cereal was changed to Cheerios. What became its new slogan?
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